Content Strategy for Lead Generation

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Getjenny logo

GetJenny Oy is one of the leading companies in Finland, providing AI chatbots for organizations since 2013. With the multilingual Chatbot and advanced technology behind, GetJenny offers companies a total solution to automate their customer services process, helping to significantly improve their customer service experience, increase sales while providing a high ROI.


More and more companies start using Chatbot for their customer services. Many companies are providing Chatbot in different segments in the market. The competition is getting more challenging for companies to convince customers that their Chatbot is the best suitable. In that context, GetJenny wants to gain more attention in the market and to impress potential clients about its unique features and technology.  


After working with the client to understand their needs, we did overall research of the current customer service tools. We realize that there are many available tools in different functions of the customer service process, but there is not any comprehensive review of all these applications. We propose to GetJenny the approach by developing an ebook about current customer service tools available in the market. With this application collection, companies can have an overlook at the current market and use it as a tool to assess a specific application if they plan to implement it for their company. The ebook is part of the content strategy, which helps the company to create a new funnel for its business development purposes. 

"Aurabear helped our in-house marketing team to produce our first larger publication (ebook), which will be in a crucial role when scaling our content marketing and paid lead generation."

Mikko Rindell (Marketing Director, GetJenny Oy) Tweet

We did a data collection from different app review sites. We finally chose a list of 100+ most popular customer service applications based on customer reviews and value for money. These tools were carefully selected using our metrics, and then we wrote a summary of each tool. These chosen applications are classified based on their function under the process of customer services. Multi-functioned or all-in-one applications are highlighted. Chatbot companies in Finland were also presented on the list. Some of them are still young in the market but already have a strong impact. 

Consulting outline and strategy 

Research tools and technology in customer services

Review and evaluate different tools

Content production

Graphic design and layout

From research, we build an ebook about trending customer services tools and technologies. With this comprehensive collection, decision-makers could have a closer look at the customer service application sector. New trends or new tools are covered within this ebook.


GetJenny was very happy with the ebook in terms of content strategy, copy, and design. Within a concise time, but Aurabear delivered a product with high quality and in-depth knowledge of the industry. The ebook has received considerable attention from audiences. According to GetJenny marketing team, one in every reach results in a download of the ebook. The ebook has successfully served the purpose of providing useful knowledge for companies interested in customer service tools and Chatbot in specific. Still now, the ebook is one of the key funnels for the marketing team to generate qualified leads.

"We are very satisfied with Aurabear team's ability to meet our needs in creating educational content...I especially like Aurabear team's effective project management."

Mikko Rindell (Marketing Director, GetJenny Oy) Tweet